Marketing Costs - What to Expect
Our charges are simple
We charge a flat $3.00 per visitor from a paid ad click.
That means simply, when a person searching the Internet for Insulation clicks on one of our ads for a marketing campaign, and visits the website, we charge for that click/visitor. That's the only thing you pay for.
Below is a list of what you do not pay for:
We charge a flat $3.00 per visitor from a paid ad click.
That means simply, when a person searching the Internet for Insulation clicks on one of our ads for a marketing campaign, and visits the website, we charge for that click/visitor. That's the only thing you pay for.
Below is a list of what you do not pay for:
- Direct Traffic
If a visitor types in your URL address (ie; www.FoamDenver.com) directly into their browser and visits the site that way. - Repeat Traffic
If a visitor has already been to the site and has saved it in their Favorites/Bookmarks and revisits using the bookmark. - Organics Searches
If a visitor searches the web using a search engine, and finds the website in the natural (organic) listings and enters by clicking there. - Anything other than a paid ad
Free traffic is good for everybody, we not only encourage it, we do our best to get you ranked well in the search engines. We do not succeed, unless you succeed, that's the bottom line.
How much will it cost Me?
It's all about Territory
The single biggest determining factor in how much a marketing campaign will cost, is the size of the territory. Size is not the geographic size of the territory, but the demographic size (population / home ownership).
Below, are some real world examples of three territories and the clicks per day they generate. You can use these examples to get a reasonably accurate forecast of what your area/territory would generate in clicks/leads.
The single biggest determining factor in how much a marketing campaign will cost, is the size of the territory. Size is not the geographic size of the territory, but the demographic size (population / home ownership).
Below, are some real world examples of three territories and the clicks per day they generate. You can use these examples to get a reasonably accurate forecast of what your area/territory would generate in clicks/leads.
Small Territory
Auburn, Alabama (Metro)
- Demographics: 135,000
- Households: 45,700
- Family Income: $55,619
- Clicks per Day: 5
- Cost per Day: $12.50
- Leads per day: 0.5
- Average cost per lead: $25.00
- Click per population/day average: 27,000
Medium Territory
Nashville, Tennessee (Davidson County)
- Demographics: 619,000
- Households: 238,000
- Family Income: $49,317
- Clicks per Day: 16
- Cost per Day: $40.00
- Insulation Leads per day: 1.2
- Average cost per lead: $33.33
- Click per population/day average: 38,690
Large Territory
Chicago, Illinois (City)
- Demographics: 2,900,000
- Households: 1,061,000
- Family Income: $46,748
- Clicks per Day: 32
- Cost per Day: $80.00
- Insulation Leads per day: 2.1
- Average cost per lead: $38.09
- Click per population/day average: 90,625
The Bottom Line
Trends you can (almost) count on
The three examples above tell us many things about what to expect with territories of various sizes. As with anything, there is no perfect guess since each town is different and has it own variables. Listed below are the trends that hold true better than 80% of the time:
There is no best. Though it initially appears that small and medium sized towns perform better, over the long haul, large cities bring the most money for your dollar (ROI).
Large cities may not get as many leads per click, thus making the initial cost per click much higher, but, much larger jobs more than make up the difference when all is said and done.
The three examples above tell us many things about what to expect with territories of various sizes. As with anything, there is no perfect guess since each town is different and has it own variables. Listed below are the trends that hold true better than 80% of the time:
- The smaller the town, the less each lead will cost
This is usually attributed to higher home ownership and less contractor competition. Conversely, there is also a lot less business for growing companies - Higher Family Income brings more clicks
Potential Spray Foam insulation clients make over $50,000 a year, most over $75,000. - Large cities get a lot less clicks per population
Large cities have urban areas that are usually have low percentage of home ownership. Conversely, large cities have much more opportunity and the largest job leads come from these.
There is no best. Though it initially appears that small and medium sized towns perform better, over the long haul, large cities bring the most money for your dollar (ROI).
Large cities may not get as many leads per click, thus making the initial cost per click much higher, but, much larger jobs more than make up the difference when all is said and done.
The Bottom, Bottom Line
The Real Dollars
Our contractors report an average overall cost of 2.5% of revenues for their Internet marketing campaigns. That translates to $250.00 marketing dollars spent for every $10,000.00 of spray foam jobs completed that the websites brought in.
Seriously, don't take our word for it.
Our contractors report an average overall cost of 2.5% of revenues for their Internet marketing campaigns. That translates to $250.00 marketing dollars spent for every $10,000.00 of spray foam jobs completed that the websites brought in.
Seriously, don't take our word for it.
Insulation Marketing Network, Inc. • 877-800-IMNI • (877-800-4664)
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